#ItsMoreFunInThePhilippines Meme

Fliptravels.com was invited by the Department of Tourism together with the selected group of media for its launching of the new campaign slogan. After last year’s Kay Ganda Hullabaloo, every body’s itching and excited to have a new banner and move on from the horrid past.

Few minutes after the launch, the hashtag #ItsMoreFunInThePhilippines spread on the web faster than a herpes virus in a college dorm.

But as expected, a lot of nega stars made some scenes all over twitterdom and facebook universe. And I quote “It is just another resurrected campaign from vintage prints from Switzerland.” Seriously? Ladies, we have seen countless campaigns using the slogan “I <3 [name of place].” We know for a fact that those were ripped from the original Milton Glaser I <3 NY in the 70’s, but did we hear any hate propaganda? The DOT asked for help when they were coming up with a slogan, did you even bother helping?

NO? So go pack yourself and fly out for your much needed Cheap breaks to New York

We like the fact that the new slogan got a character and focusing more on the unique social facet of the country. It is like telling the world that: Yeah, we got the amazing wonders like the Mayon, Rice Terraces and yada yada yada … and you have seen them in the past ads and campaigns. Now allow us to let you experience the “behind the scenes”.

The campaign is raw, candid and interactive. Interactive that in less than 24 hours, a viral meme was activated among pinoys all over the world. Here’s my top 5 faves:

Mt. Pulag (Photo: Mon Corpuz)

Pahiyas Festival (Photo: Robert Benzon)

Quirky street food (Photo: Striking-Photography.net)

Cheap but good beer (Photo: UNKNOWN, message me in case you know who owns this image)

Lechon (Photo: UNKNOWN, message me in case you know who owns this image)

And here are the FLIPTRAVELS’ attempts:

Philippine Dragon Boat Team (Original photo from pinoysport.com)

Tarsier from Bohol (Photo by yours truly)

These just prove that Filipinos are naturally witty, fun loving and creative people!

How to make your own ItsMoreFunInThePhilippines Meme. Show us what you can come up with. This is really fun. 

STEP 1: Find an image taken from the Philippines.

STEP 2: Download the Harabara Font. It’s free. [DOWNLOAD HERE] <–from abuggedlife.com

STEP 3: Open Photoshop or any editing software. Insert a text and make sure to adjust the opacity between 65%-75% or depending on the picture’s contrast.

STEP 4: Share away!

Laos is overtaking us on this race people, because no matter how simple and lackluster their campaign is, they are united and proud of what they can offer. I guess we should stop bashing, blame storming and fault finding at this point, instead can we just join the FUN and help promote the country’s unlimited tourism potential? Demmit!

Show us your fave #ItsMoreFunInThePhilippines Meme 🙂

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  • Marky

    January 8, 2012 at 4:20 am

    This just shows that the new tagline is catchy and can be presented in a million other ways. My favorite was the “board meetings. Its more fun in the Philippines” that shows 4 sexy women (but still, not as sexy as Eileen) posing with their surf boards.

  • Brenna

    January 8, 2012 at 4:34 am

    OMG. the Yoda is so adorable i wanna take it home na!
    i definitely love the pulag picture, its super gorgeous! sana maabot ko yan soon.

    the pahiyas picture is HILARIOUS!

  • wanderlass

    January 8, 2012 at 4:43 am

    I like the LateBloomer! Lol

  • Ding | The Pinoy Explorer

    January 8, 2012 at 5:29 am

    Yoda is it! LOL!

  • Jake of Where The-? Travelogue

    January 8, 2012 at 6:15 am

    Wheeeeee I’ll start making one. Thanks for the tips ron, downloaded the font also. Woooooohhhhhooooooooo 1 for the Philippines. Hehehe

  • lakbay philippines

    January 8, 2012 at 6:25 am

    the late bloomer made me burst to laughter. hahaha… but i love the yoda most!

  • dong ho

    January 8, 2012 at 10:08 am

    yoda! astig. hahaha… galing!

  • chyng

    January 8, 2012 at 2:38 pm

    dragon, oohh lala. ?

  • journeyingjames

    January 8, 2012 at 2:46 pm

    yoda FTW! hahaha

  • Journeys and Travels

    January 9, 2012 at 12:26 am

    Ron, ang lupet ng taglines mo! I just love it! It is indeed more fun here in the Philippines.

  • Sam

    January 9, 2012 at 4:55 am

    Yes, I gotta get to the Philippines!

  • yols

    January 9, 2012 at 5:12 pm

    Yoda kicks arse! Umm hello DOT, please, please please, use that in your campaign!

  • Travel Ria

    January 10, 2012 at 5:14 am

    And these kind of posts indeed shows that itsmorefuninthephilippines! Go tourism! But i think we should focus in our infrastructure as well specially in the Metro. Ang traffic!!!!!!!!

  • riz

    January 10, 2012 at 6:51 am

    Really fun! Esp Latebloomer. 🙂

  • pauldoh

    January 10, 2012 at 1:35 pm

    Hi. Thanks for dropping by in my blog. I hope your readers can visit my listing of 30 of the Best It’s More Fun in the Philippines Meme. Your Yoda meme included 🙂

  • lakbay philippines

    January 10, 2012 at 2:52 pm

    Yoda. Philippines, more fun in the. hahahaha…

  • mervz | pinoyadventurista.com

    January 11, 2012 at 7:16 am

    tamang tama, year of the dragon ang 2012… 🙂

  • donna

    January 11, 2012 at 11:05 am


    Mon Corpuz owns the Mt. Pulag photo 🙂


  • Henry

    January 12, 2012 at 1:03 pm

    Haha, ang kulet ng social climbing, tama nga naman madami sila pero walang tatalo talaga kay Master Yoda. 😀
    Nice post!

  • muirneg

    January 14, 2012 at 12:26 am

    Yoda, planking and meeting your other half !
    Maybe it’s not original but “It’s more fun”
    is definitely more fun in the Philippines!

  • jom

    January 18, 2012 at 3:02 am

    ang kulet guys astig! this is the best slogan so far.. if you want to travel to dapitan city you can check this site tour operator company http://www.fantasylandtours.com and http://www.facebook.com/fantasylandtravelandtour because it’s more fun to travel in Dapitan city.

  • jom

    January 18, 2012 at 3:08 am

    Astig this is the best slogan so far! 🙂 for those wants to travel and explore more about philippines. here’s a good news for us check out this new tour operator

    http://www.fantasylandtours.com and http://www.facebook.com/fantasylandtravelandtour

  • Rodel Casem

    October 22, 2012 at 5:44 am

    Let’s keep posting and be an ambassador of Tourism in our own little way by sharing more pictures and videos like this in social media. It’s more fun in the Philippines.

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